Torch relay cheered by Syntax

2nd Jul 2012


Torch relay cheered by Syntax


Friday 27th June 2012 will go down in history for Syntax as the official torch relay passed our Head Offices on Full Street, Derby. As the torch steadily made its way across the country, the excitement grew and it will no doubt be a talking point for the people of Derby for years to come.

Derby city centre attracted thousands of visitors last week and were treated to an array of entertainment including, musicians’, fire throwers and jugglers.

Syntax employees and their families were invited to join the MD for drinks and nibbles, to welcome the torch into the city. The Head Office boardroom was transformed into a crèche, with colouring books and videos for the children whilst the reception area was turned into a make-shift bar for the adults. The marketing team (and I’m sure all the locals) were praying for good weather throughout the week and the sun prevailed and made the evening even more enjoyable.

A party atmosphere built up throughout the day, the Market Place became crowded with people from 16:00 onwards then as the torch passed the famous cathedral, the bells rang out announcing its arrival into the city centre. Cheers increased as the crowds welcomed it into the city and at around 19:30 the torch passed the offices, where our car park created a perfect viewing platform.

Marketing executive Hannah Dimond commented “There was a real excitement in the air the evening the torch passed – it certainly brought the people of Derby together. It is a once in a lifetime opportunity and for it to pass our offices made it even more special! The offices were transformed and it was nice to see all those in attendance enjoying themselves, also.”

Roger Frost, Managing Director of Syntax added “It was great to see the boardroom being used for something other than our meetings, the children all loved the evening and everyone here was in high spirits. We were certainly not going to let the moment pass without a celebration that’s for sure. I wish everyone in this summer’s Olympic games the very best of luck!”